I was asked to create an identity for the UX design team at GE Digital. The goal of this projects was to: 1. Infuse more culture and collaboration amongst our forty-member team, 2. Gain awareness for UX capabilities from our fellow engineers and developers, and 3. Have fun!
We kicked off the project with a campaign to raise awareness for what we were doing. This led to a series of workshops and sketch sessions with the team, to help define what the design should be.
The final solution was inspired by the many individual talents that our team members bring to the table, in addition to the many components it takes to keep GE—and thus the world—running. Our team interfaces with a range of businesses (i.e. aviation, nuclear energy, renewable energy, power, transportation …), so we created a “shape tool-kit” that allows us to construct visuals to support each faction.
Workshop defining what UX means to us at GE Digital.
Sketch session with the team to visualize our UX identity.
Some of the sketches the team produced.
Sticker Sheet. *The red shapes make the UX logo.
Manifestation of the stickers that reflect aspects of GE Digital.
Notebook sketch for future team projects using our identity assets.