Crosscan is a global company that specializes in retail analytics. The team and I at SevenDesign, were tasked with recreating Crosscan’s website. After the initial research and content organization was fulfilled, I was given the task of illustrating the site’s icon system and supplementary graphics.
The icons needed to be simple, relevant, and cohesive, while also utilizing Crosscan’s chosen color palette of blue and orange. In order to keep consistency, I utilized a common grid structure based on Google’s material design standards. After rounds of sketching, I vectorized the most successful solutions until the set was complete.
The process was an incredible exploration, and truly an enjoyment to work on.