The Olympics not only depicts the world's top athletes, it spotlights the history and character of the host city as well. It's an opportunity to brand not only the logo, but the venue, tickets—basically everything involved in the event!
I chose Macau, China as the host city for the 2024 Olympics. It's the richest city in the world, and a mecca for gambling and play! The comparison between "luck" and "sport" makes for a fun juxtaposition of ideas, and creates an intriguing story that showcases Macau's casino-esque culture as well.
"Winner, winner. Chicken dinner!"